To create a society where no one is made to feel ashamed or embarrassed to talk about their mental health.
Where there is equality in provision for mental ill health as there is for physical ill health.
Where emphasis is placed on the need for good mental health in the same way it is for physical health.
Remove the stigma attached to mental health.
Make conversation about mental health normal, supportive and therapeutic.
Promote social inclusion rather than feelings of isolation for young people with mental ill health or emotional distress.
Providing mental health training for young people, teachers, youth workers and parents.
Providing awareness workshops for schools and youth groups.
Run a free annual music festival to promote positive conversation about mental health amongst young people