The Grey Dog Trust

Our Mission

To prevent children and young people from becoming socially excluded due to mental ill health or emotional distress and to relieve the needs of those children and young people with mental ill health or emotional distress and assist them to integrate into society.

Our Goals

  • Remove the stigma attached to mental illness
  • Make conversation about mental illness normal, supportive and therapeutic
  • Promote social inclusion rather than feelings of isolation for young people with mental illness or emotional distress

Our Work

The Grey Dog Trust was set up with the aim of tackling the stigma attached to mental illness and making the conversation about it as natural as talking about physical illness with the focus on young people. Mental illness can be distressing and makes people feel socially isolated. We aim to use the medium of music to open up the conversation and do this in a way that encourages social inclusion. 

The first part of our strategy is to put on a free entry music festival. The Grey Dog Festival will be set up in the same way as any other music festival but with one major difference. Each of the acts performing on the main stage will be specifically selected for not only their musical ability but also the fact they are willing to talk openly to the audience about their own experience of living with mental illness or caring for someone with mental illness. 

Young people look up to and respect the musicians they listen to and see them as role models. Therefore, what better way to role model open and honest discussion than by hearing those people they look up to talking to a whole crowd about it.


The Grey Dog Festival will take place in Northamptonshire in August.